Growth Marketing Specialist (m/f)

The role: We’re hiring an experienced Growth Marketing Specialist to scale qualified B2B demand across markets. You’ll own PPC, SEO and CRO end-to-end, turn insights into experiments, and improve the full funnel from first click to MQL/SQL. Key responsibilities: - PPC: Plan, launch and optimise Google Ads & LinkedIn Ads for B2B lead gen (MQL/SQL). Own budgets, bidding, audiences, creative testing and landing pages to hit CPL/ROAS targets. - SEO: Build topical authority for priority keywords; manage on-page/technical SEO and content briefs; monitor rankings and organic lead quality. - CRO & Website: Identify drop-offs, improve UX, run A/B tests and iterate forms/LPs to lift conversion rates. - Analytics & Reporting: Track performance in GA4, GTM, Google Ads, LinkedIn Campaign Manager; build Looker Studio dashboards; communicate insights and next actions. - Sales & Content Alignment: Partner with Sales to tighten ICP/segments and messaging; brief content and ensure consistency across the funnel.

What you’ll bring (Requirements): - 5+ years in a similar growth/performance role (B2B preferred). - Fluent English (C1) — daily communication is in English, office is in Zagreb. - Proven expertise with Google Ads, LinkedIn Campaign Manager, GA4/GTM, and SEO best practices. - Comfortable owning monthly paid budgets and reporting on ROI/ROAS, CPL, CAC, pipeline contribution. - Strong analytical thinking, excellent organisation, and clear, friendly communication. Nice-to-haves: - Experience with lead-gen funnels, marketing automation/CRM (e.g., HubSpot), and basic HTML/CSS for landing-page tweaks. - A/B testing tools and CRO frameworks; familiarity with Search Console and Ahrefs/Semrush. Industry familiarity (office furniture / interiors / construction) is a big plus, not a requirement.