Paid Marketing Manager (m/ž)

We’re expanding into new markets and are looking for a Paid Marketing Manager to own and run our paid campaigns on primarily LinkedIn, but also Meta and Google. This is a hands-on role focused on campaign setup, optimization, and reporting, not high-level strategy. What You’ll Do - Build, launch, and manage paid campaigns across LinkedIn (primary), with support for retargeting and Matched audience ad on Google Display or Meta - Create and manage HubSpot audiences for account-based targeting; ensure lists sync correctly with LinkedIn Campaign Manager - Collaborate with sales and design on ad copy and creative; manage the ad asset library - Run structured experiments (A/B tests on messaging, creatives, formats) to improve CTR, CPL, and pipeline impact - Monitor daily/weekly performance and optimize budgets across campaigns - Report clearly on metrics (CTR, CPC, CPL, pipeline contribution) in HubSpot and LinkedIn dashboards - Support persona-based campaign variations within our ABM framework - Stay on top of LinkedIn ad best practices, new formats, and benchmarks

What We’re Looking For - 2–5 years of hands-on paid media experience in B2B (LinkedIn Ads experience required) - Familiarity with HubSpot audiences and campaign reporting - Comfortable owning budgets - Strong analytical skills - able to spot trends in data and recommend changes - Highly organized - able to juggle multiple campaigns across accounts and personas - Bonus: experience with Google Ads and Meta Ads - Bonus: experience with Apollo, Clay, or other enrichment/ABM tools - Fluency in English - Bias towards action and fast decision-making (we believe that indecision costs us more than making a wrong decision) This position may not be the right fit if: - You haven’t yet managed paid campaigns directly and prefer to stay at the strategy or coordination level - You don’t have hands-on experience setting up and optimizing LinkedIn Ads in Campaign Manager - You prefer working with very large budgets or big marketing teams - this role is about being resourceful and effective with lean execution - You’re uncomfortable making quick adjustments or running small experiments to learn fast - You’d rather focus only on creative ideas and not on performance metrics, dashboards, or reporting - You prefer to work independently from sales - here, you’ll collaborate closely with the revenue team, with pipeline growth as the core goal